Instagram revealed a new feature earlier this month that many retail brands would love to jump into: taggable products, a new shopping experience inside the application.
The taggable products feature allows users to tap the tags that are applied to photos. Apart from the usual tags, these will offer more details about the product. The even more awesome part is that this product view window will have a purchase link, which will redirect users to retailers’ own products pages, where they can complete their purchases.
This means users can buy products they see on Instagram directly through the app, without having to search for those products in other windows.
Instagram vice president of monetization James Quarles said 60 percent of Instagrammers say they learn about products and services on the app, while 75 percent say they take actions like visiting sites, searching or telling friends after being influenced by posts on Instagram.
And according to the latest research from GlobalWebIndex, one-half of instagrammers research products on the social network.
As we see, Instagram is more than a place where users like and comment on other users’ photos–it is a great place to find new customers, too. And with the new taggable products feature, brands that use the platform have the opportunity to start making some real money.
Instagram has rolled out with a new shopping feature—shoppable tags. In the same way you can tag people, businesses can tag products in their photos.
Instagram has been testing the feature with brands like Kate Spade New York and Warby Parker by adding product information and links to their Instagram posts.
To find out more about a product, users press a “tap to view products” button—revealing prices, description, additional photos, and a “shop now” button to for purchase.
Because so many people use the platform as a form of online window shopping, Instagram took the next logical step and made it possible to make purchases directly from the app.
With this feature, brands can make better use of Instagram for business. Instead using ads and retail landing pages, brands can use Instagram as a discovery, marketing, and sales tool.
The photo-sharing app is also developing a way to measure how many users have tapped to see more product details or clicked on the “shop now” button.
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