THE CLIENT

Michael Cinco is a famous fashion designer whose dressing celebrity clients include Beyonce, Jennifer Lopez, Rihanna, Lady Gaga, Carrie Underwood, Kylie Minogue, Britney Spears, Christina Aguilera, Ellie Goulding, Nicole Scherzinger, Fergie Ferguson, Dita Von Teese, Brandy, Ashanti, Chris Brown, Tyra Banks, Naomi Campbell. Jennifer Lopez wore a crystallized Michael Cinco couture when she hosted American Music Awards in 2015.Cyberads maintain and manage his website for almost 5 years.

OVERVIEW

For over 17 years, Michael Cinco has been a successful and popular fashion couture brand. Michael Cinco teamed up with CyberADS beginning in 2011 to grow their brand and online presence. In working with CyberADS, they wanted to strengthen their brand to existing customers and further reach the broadening Russian and Arab market. They wanted to increase online sales trends, deepen the Michael Cinco brand, and grow a preferred luxury couture database.  CyberADS developed the site using WordPress, allowing back end users the ability to manage and organize published content. The website has been optimized to allow users from mobile and tablet devices seamless browsing with the touch of a finger. Since the launch of the website, Michael Cinco has seen tremendous success both online and offline, further hastening their global expansion.

PROJECT DETAILS

The Michael Cinco brand is associated with a few key characteristics: luxury, quality, and high fashion. A slick look coupled with refined online fashion catalogue functionalities offer even the most discerning online shoppers a great fashion website experience. Among the site’s merchandising features is a Product Inquiry. Because Michael Cinco gowns are quite expensive and each dress are all custom made, the price are not shown in the website. This Product Inquiry button will take the customer directly to their mail application and automatically sent the model of the gown thru Michael Cinco inbox.  The website was developed using WordPress, enables mobile users accessing Michael Cinco’s full site from devices like an iPhone or iPad (which do not support Flash). Mobile version of Michael Cinco website  broaden their online shopping audience to customers on the go, increasing sales and conversions.

THE RESULT

What started as a one-off project has become a longstanding partnership between Michael Cinco and CyberADS. Since being loyal CyberADS client, Michael Cinco has also launched an updated mobile site, . When comparing 2012 to 2017 totals, annual online sales increased by 580%, with a 173% increase in conversion rates. Additionally, visits increased by 179% and page views jumped by over 300%.